What if your biggest obstacle to success is actually your hesitation? This week, we dive into a masterclass in sales and leadership mindset with Ben Gay III — a living legend in professional selling, author of the classic The Closers series, and a keynote trainer whose lessons have shaped sales for decades.

Ben kicks off by reminding us that people buy from those they know, like, trust, and feel safe with — an essential foundation for any leader selling their vision or product. He stresses the importance of choosing the right product — one that is quality and competitively priced — before mastering the sales process itself.

Sharing a candid story, Ben recalls selling the notoriously awful Yugo car, and how the key to better sales was simply selling a better product to qualified buyers. He advocates studying and mimicking the be ...