Episode notes
Life, Science and Marketing Podcast: Episode 5
Guest: Chris Thorne, Director of Marketing at Asimov
Chris' Background:
- PhD in cancer cell biology from University of Liverpool
- Worked in R&D, operations, and marketing roles at biotech startups like Horizon Discovery
- Experience spanning scientific research, startups, and product marketing
Key Discussion Points:
- Importance of proactive networking and relationship-building throughout your career
- Conveying complex scientific concepts clearly and telling compelling stories
- Overcoming common marketing obstacles like budget constraints and short attention spans
- Taking calculated risks with bold, differentiated messaging to stand out
- Tracking ...