Episode notes
In our eighth episode, I am joined by Angela Hursh (SuperLibraryMarketing), Mark Aaron Polger (Library Marketing Basics Book), and Ned Potter, Academic Liaison Librarian at the University of York. Ned Potter is also a Trainer and Speaker for various presentations and courses, and has authored a super helpful book called "The Library Marketing Toolkit" published in 2012. Find Ned online here: https://www.ned-potter.com/
Purchase his book through your favorite seller, or find it on Amazon here: https://www.amazon.com/Library-Marketing-Toolkit-Ned-Potter/dp/1856048063
I'll be at the Library Marketing & Communications Conference (LMCC) in Indianapolis next wee ...
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marketinglibrary marketingtarget marketingdata sourcespositioningcustomer barriersuser experienceuxpsychographics