Data doesn’t just fuel generative AI—it goes both ways | dentsu

“Generative AI has done a ton for us. But where I'm also really interested is how it can help us bring together new sources of data that weren't able to be brought together before,” says Shirli Zelcer, Chief Data and Technology Officer at dentsu. Shirli shares her career journey from statistician to C-suite executive, and how it parallels the evolution of data and analytics from back-office practice to C-suite priority. She shares insights not only on the value of data for generative AI, but how generative AI is transforming the data space by helping organizations map the customer journey and better understand their needs in a trustworthy and innovative way. Finally, Shirli reminds us, “we're still so early on in this conversation—and this whole platform shift—that we haven't really even seen a lot of the impact that we're going to s ...