Most competitor analysis is lazy: “they’re cheaper” or “they’re bigger.” In this episode you’ll learn an operator-grade method to analyse competitors using advantages, constraints, customer switching triggers, and execution weaknesses—so your analysis leads to real strategic moves. You’ll leave with a competitor map that shows exactly where to attack, where to avoid, and what to build.

You will learn:

• How to compare competitors by advantage type, not features
• The “switching cost” lens: why customers really stay or leave
• What to copy (rare) vs what to ignore (often)
• Finding “winnable ground” in crowded markets
• The 5 competitor traps that waste leadership time

Outcome / Artifact:

Competitor Map (Top 3 competitors + their advantage + your counter-moves)