Opening With Intent

Jury Trial by Mike Karp and Bob Welcenbach

Episode notes

In this episode, we're joined by Sharif Gray and Gray Broughton of Broughton Injury Law, a veteran-owned plaintiff's firm based in Virginia where every trial lawyer is a former military officer. Known for taking on the cases other firms won't touch, they recently secured a $20 million verdict for a 13-year-old boy abused at a psychiatric residential facility — a case with no economic damages, no traditional experts, and three prior law firm rejections. We dig into the full arc of how that case was built and tried, with a deep focus on opening statement: their four-question framework for case framing, why opening is where trials are won or lost, how focus groups shaped their theory of institutional betrayal, turning bad fact ... 

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Keywords
lawyerjury trialpersonal injurytrial lawyercase framingfocus group