Episode notes
William Swofford — aka Will — wears a lot of hats: software engineer, Navy veteran, owner of @postalcoffeeco, and co-owner of CrossFit Ready 2 Live. But no matter the role, one mission ties it all together: he's here to serve and build community.
That mission was deeply affirmed during his time in Ethiopia. While on a service trip, locals who had almost nothing roasted coffee beans by hand to serve him a cup — not just as a beverage, but as a connection. They didn’t want to talk about their struggles — they wanted to know about him, his family, his life. That moment changed everything. He realized that coffee was more than just a drink — it was a sacred tool for creating community.
So when the CrossFit gym that helped shape his health journey was at risk of closing, he didn’t hesitate. Will and his friend Pet ...