Episode 23 – Meta Ads, Ecommerce Growth & Scaling an Agency

In this episode, we talk with Deividas Tokaris – founder of Triple Scale and a Meta performance marketing expert – about what actually works in Meta Ads today.

We break down why many ecommerce brands struggle to scale, how customer acquisition has changed, and what separates profitable campaigns from wasted ad spend. Deividas shares practical insights on funnels, advertorials, creatives, and offers – and why all of these elements need to work together to drive real growth.

We also discuss the realities of building and scaling a marketing agency: hiring, managing teams, working with clients, and balancing performance with relationships.

If you're running ads, building an ecommerce brand, or growing an agency, this episode gives a clear, practical perspective on ...