Google Podcasts - friend or foe to radio?

The radio industry has been slowly incorporating podcasting into its mix: both as a useful way of promoting some of our key talent, and increasingly as a way to get closer to clients by producing branded podcasts for them. Increasingly, sales teams are representing podcast networks as well as radio stations.

 

Last week, we were handed a gift from Google: as the search giant finally got into podcasting in a big way. They finally launched their podcasting app - Google Podcasts; and it’s already installed in hundreds of millions of Android phones.

 

This is important because Android represente over 80% of the global market in smartphones; and even in strong Apple countries like the US and Australia, Android still has around a 50% share.

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