At last - a chance for global podcasting measurement

James Purnell, the ultimate boss of BBC Radio, blogged late last week that ‘we need an industry chart for UK podcasts’.

He’s understood that the iTunes chart isn’t a chart at all, which is gratifying: that it’s a trending list, “which is great for audiences but content creators and distributors want to know reach and value.”

He writes that there’s no industry standard for a podcast chart; but there is an official top 40 for music; a sales chart for books; and of course an established “chart” for live radio (called RAJAR in the UK).