Episode notes
Typically, when I speak at conferences, I start by pointing out how popular radio is. 9 out of 10 of us listen to the radio in any given week - whether you live in Boston Massachusetts, Boston England, or Boston in South Australia. (Probably. The last one doesn’t have radio statistics, but Brisbane’s 9 out of 10 too.)
Podcasting? At best, 2 out of 10; and lower in many countries.
Given the amount of change to the media landscape, why does radio do so well? I think a lot of it is due to habit. We’ve always listened to radio. It’s a habit to wake up to the clock radio, or to turn the radio on in the kitchen. It’s habit - and automatic - that the radio goes on in the car on the way to work.
Radio cottoned on to this in the 1960s and 1970s, when it stopped carrying individual shows like comedy, qu ...
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