Norton Motorcycles has returned to the world stage with arguably its most significant product launch ever – the all-new Manx R superbike leading a four-model offensive that signals the British brand's bold resurgence.

In this special episode presented by Autoglym, we dive deep into Norton's EICMA 2025 reveal and explore what makes the Manx R different from every other superbike on the market. No aero wings. A focus on real-world torque over peak horsepower. Reductive luxury design. And a 1,200cc V4 engine engineered to deliver explosive performance where riders actually ride – between 5,000 and 10,000rpm.

But the real story behind Norton's comeback is the backing of TVS Motor Company, India's third-largest motorcycle manufacturer. Last month, I travelled to Bangalore to visit TVS's Hosur manufacturing facility, and what I witnessed was manufacturing at immense scale with sophisticated AI integration and automation. This firsthand experience provides crucial context for understanding Norton's resurgence – this isn't hopeful rhetoric, it's backed by serious industrial capability and over £200 million in investment.

In This Episode:

The Manx R deep dive: specs, philosophy, and that controversial "no wings" design
Why Norton engineered for real-world performance instead of chasing peak horsepower
Inside TVS's Hosur factory: AI, automation, and the scale behind Norton's rebirth
Three additional models revealed: Manx, Atlas, and Atlas GT
Can Norton command premium pricing against Ducati and BMW?
The challenge of rebuilding a dealer network and brand credibility
What this means for the Australian market
Heritage brand revivals: what's the formula for success?

Key Specs - Norton Manx R:

1,200cc 72-degree V4 engine
206hp @ 11,500rpm / 130Nm @ 9,000rpm
204kg dry weight (1hp per kilogram)
Semi-active Marzocchi suspension
Brembo HYPURE brakes with cornering ABS
Carbon fibre bodywork and BST wheels
8" TFT touchscreen with GoPro integration
Launch: Early 2026

Norton's approach flies in the face of conventional superbike wisdom. While rivals chase maximum horsepower and add ever-more complex aerodynamics, Norton has stripped things back – focusing on torque, clean design, and a riding experience that's engaging on real roads, not just racetracks.

With TVS's financial muscle, manufacturing expertise, and global distribution network, Norton finally has the foundation for sustainable success. But can a premium British brand maintain its identity while leveraging Indian manufacturing? And are superbike buyers ready for a motorcycle that prioritises character over outright performance numbers?

Presented by Autoglym – keeping your pride and joy in showroom condition.

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