Enrollment pressure can do strange things to good people—overselling, chasing the wrong students, making promises we can’t keep, and slowly treating image-bearers like numbers. In this episode of Saints Together, Dr. Jay McCurry (Provost & Chief Academic Officer at Randall University) tackles a question every Christian university leader feels right now: How do we recruit and enroll students without losing our soul?

Drawing on today’s realities—families questioning cost and value, students hungry for meaning but skeptical of institutions—Jay shares a clear framework for recruitment as ministry, not marketing. You’ll hear three practical commitments that can reshape an admissions culture immediately: clarity over cleverness, fit over volume, and real value.

Jay also offers  ...