The central argument of this text is that an organization's success in the age of artificial intelligence depends less on advanced tools and more on semantic coherence, or the establishment of unified, machine-readable definitions for core business terms. While many leaders focus on the "tool layer," the author contends that without vocabulary integrity, AI models merely accelerate internal inconsistencies and create "locally correct" but "globally invalid" data. Using the downfall of WeWork as a cautionary tale, the source illustrates how failing to maintain governed infrastructure for performance language leads to a catastrophic loss of institutional trust and market value. Ultimately, the text provides a strategic framework for executives to shift their focus toward semantic architectu ...