HubSpot is one of the most renowned brands in SaaS. It operates in over 135+ countries, powers nearly 300,000+ businesses, and is one of the most consistently cited brands in AI search.

Today's guest is Sylvain Charbit, Lead AI Search Technical Strategist at HubSpot. In his day-to-day, he runs experiments to see what works and what doesn't when it comes to AI search visibility. Tune into this conversation to hear some of his findings.

What you'll learn:

- Why HubSpot's traditional SEO success helps but doesn't explain its AI search success

- Why SEO and AEO aren't the same after all, and why the gap is only getting wider and wider

- Why AI search isn't a traffic channel

- How a Cloudflare default setting (and a robots.txt toggle) could be making your site completely invisible to AI