Velenci - Experiential retail strategy

Flying Solo Fashion by Flying Solo Fashion

Episode notes

In this episode, we sit down with emerging designer Velenci, featured at Flying Solo, to discuss the journey of bringing bold, high-fashion eyewear to the U.S. market. Velenci shares how their creative vision evolves through real-time customer feedback and why in-person experiences—pop-ups, showrooms, and face-to-face conversations—are shaping the future of their brand.

From Gen Z's online-first habits to the tactile preferences of older millennials, Velenci dives into the challenge of balancing digital reach with physical presence in the competitive world of fashion accessories.

Key Takeaways:

  • How customer feedback fuels Velenci’s design direction
  • The importance of in-person retail for brand connection
  • Navigating generational shopping behaviors
  • Building a hybrid mod ... 
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Keywords
fashionnew york fashion weekDesignersindependent designerShow at NYFWFlying Solo Paris Fashion WeekMilan Fashion WeekHow to show at fashion weekhow to start a brand