Making Menstrual Cycles Suck A Little Less With Kooze Wellness

Femtech At Work by Maaike Steinebach

Episode notes

Imagine a world where period pain doesn’t derail your workday, your workout, or your weekend plans—just because smart, playful, science-backed products are finally within reach.

In this episode, we have the Sydney-based founder Annelise Grosman of Kooze Wellness, the cheeky Gen Z brand behind heart-shaped heat patches designed to make menstrual cycles “suck a little less.”

Annelise shares how a personal struggle with period pain, and a desire to avoid constant painkillers, led her to create on-the-go heat therapy patches for menstrual cramps, ovulation pain and chronic conditions like endometriosis.

If you’re curious about FemTech, endometriosis, women’s pain relief, or launching a product-based business from scratch, this conversation is packed with insight, honesty, and inspiration!

Key Takeaways:

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Keywords
women's healthproduct development entrepreneurshipHong Kong Maaike Steinebach Femtech At Work Australiawomen’s health podcast Kooze Wellnessmenstrual pain relief e-commerceFemTech heat therapyAnnelise Grosman