How Lacevo Built a Better Wearable Breast Pump for Modern Working Mothers

Femtech At Work by Maaike Steinebach

Episode notes

What if the breast pump you rely on at work was finally built around your body, your ambition, and your autonomy, engineered by a mom who refused to let a boardroom of men decide what “good enough” looks like for breastfeeding women?

In this episode of FemTech at Work, we sit down with Australian founder and stunt‑performer‑turned‑entrepreneur, Sally Grice, the CEO of Lacevo, the first black wearable breast pump endorsed by the Australian Breastfeeding Association and now stocked in major retailers like Target US and Baby Bunting.

We explore how Lacevo is helping women breastfeed longer and on their own terms, why word‑of‑mouth and in‑store retail were strategic growth levers, and how billboards about nipple sizes and public pumping controversies are shifting the conversation on breastfeeding at work and in public. If you care about b ... 

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Keywords
HongkongAsia Maaike Steinebach Femtech At Work Australiawearable breast pump breastfeeding at workpumping at work breast pump for working moms hands‑free breast pump nipple sizing for breast pumpsblack wearable breast pumpAustralian Breastfeeding Associationbreastfeeding hardware innovationwomen’s health podcast Sally GriceLacevo