How to Sell Books on Amazon: KDP, Keywords and Ads Explained (With Dave Chesson)

The Fantasy Writers' Toolshed by Richie Billing

Episode notes

This episode explains how to sell books on Amazon using Kindle Direct Publishing (KDP), keywords, and Amazon Ads, with proven strategies from Dave Chesson. You’ll learn how Amazon’s algorithm works, how to optimise your book for visibility, choose effective keywords, and run ads that drive sales. Ideal for authors who want to increase book sales, improve rankings, and build a successful self-publishing business.

Selling books on Amazon can feel complex—but with the right strategy, it becomes one of the most powerful tools for reaching readers and growing your author career.

In this episode, I’m joined by Dave Chesson, creator of Kindlepreneur, to break down exactly how Amazon works and how authors can use it to their advantage.

We explore the key elements of Amazon book marketing, including:

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