Designing for the Niche - How This fashion designer Pivoted in the midst of a pandemic

Swimwear designer Nic Hyl has had to make some very interesting changes in the way she makes & markets her business & skills. Her specialization is in modest swimwear design specifically for muslim women. In speaking with her, we learn about how growing up in the tropical temperatures in Florida but living in the brutally honest setting of New York has helped her create a product for a niche of folks that most swimwear designers may not even think about. Listen to our conversation on this week's episode of Eff the Glitter.