Stephen Brown from LedgerGurus sits down with Mark Lupton, founder of Greenhouse Business Advisors, to talk about what actually makes a business valuable while you are still running it.

Most founders only think about valuation when they are ready to sell. But the choices you make every day about growth, profit, and risk are already shaping what your business is worth.

Stephen and Mark break down the difference between chasing growth and building real value, why buyers care so much about risk and how the business is run, and why proof of traction matters more than a good idea on paper.

Key Takeaways

• Cash flow, profit, and business value don't always move in the same direc ...