E12: Ecommerce in 2025: Mid-Year Lessons, Surprises, and Smart Moves

Summary

In this episode of the Ecommerce Finance Podcast, Stephen Brown and Lauren Maillard catch up on what’s really going on in ecommerce right now. They look back at Stephen’s predictions for 2025 - what he got right (and wrong) - and dig into big changes like new tariffs, the end of the de minimis rule, and what the “Big Beautiful Bill” actually means for sellers.

They also chat about rising marketing costs, how AI is changing the way we search and shop, and what’s going on with TikTok. Plus, they dive into interest rates, economic curveballs, and smart ways to cut costs and build a brand that stands out.

Takeaways

• Stephen shares his personal health journey and its impact on the podcast.
• The word of the year for ecommerce is 'tariff'.
• Tariffs  ...