Did you come up with something really cool at 2am, you love it, and now you're wondering if this could actually be a thing? Monetise? Advertise? Overwhelming thoughts that spiral in your head and probably won't let you sleep tonight?

Once again, we have been there, cried those tears and had those doubts.

Baby steps little padawan, if you have an idea in mind, the strategy is more or less set and you want to showcase it to the world, a nice branding is exactly where you could start to test those waters.

We are breaking down branding in the most human way possible, just the real stuff that actually makes a brand feel like you and keeps it consistent even when your business starts to grow.

From understanding what three little words can do for your entire visual identity, to why big brands and your handmade earring b ...