S6 | E1: Noam Segal - Tools and tactics for modern user research
Explicit
Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:How to conduct better interviews The keys to an effective research plan How to become a masterful research storyteller How AI is creating a new wave of research tools When to rely on qualitative vs. quantitative tactics The modern user research tools you need to know about How to ensure research is integrated in the product process Noam’s modern research tech stack:Sprig Genway Dscout Steve Portigal’s book: Interviewing users (how to uncover compelling insights) Mr. Beast’s YouTube Lenny’s Podcast with Judd Anton: The UX research reckoning is here