Episode notes
Alanna Gregory is a growth marketing expert, currently serving as the Head of Growth at Cash App and Afterpay US. With a background in finance and a strong ability to analyze data, Alanna has successfully scaled companies across multiple regions, specializing in media and performance marketing, CRM, and growth operations.
Alanna's expertise lies in driving growth for both DTC and B2B channels, leveraging her skills in customer behavior analysis and market optimization. She's experienced at navigating the challenges of early-stage growth and scaling, having successfully managed them across various ventures, ranging from startups to well-known brands.
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