S01 E10 - Episode 10: Testing & Optimizing Facebook ad campaigns
Talking Points: The importance of creative testing in optimizing Facebook ad campaignsImportance of running isolated test (One variable at a time)Unleashing the Potential of Dynamic CreativeCrafting Compelling Ad CopyWhat angles d...
S01 E09 - Episode 9: Maximizing E-commerce Profits
Talking Points: Do you know your numbers?AOV, Margins Target, ROAS…Why ROAS is not an absolute measure for profitability?Strategies for Increasing Sales and RevenueCost Reduction and Efficiency ImprovementCustomer Retention and Li...
S01 E08 - Episode 8: What is IG automation and how can businesses benefit from it?
Talking Points:What is IG automation?Why use IG automation and who can benefit from it?Email vs IG automationThe MSS frameworkMarketingSalesSupportAvailable Solutions
S01 E07 - Episode 7: Ad platform comparison (Meta, Google, Twitter, Tiktok and more!)
Talking Points:Ad platform comparison (Meta, Google, Twitter, Tiktok…etc)How these platform fit a users journey (Funnel Steps)Age demographicsContent stylesWhere should you start?
S01 E06 - Episode 6: The importance of Lead generation in 2023
Talking Points:The importance of lead generationIdentifying Your Target Market/Avatar and why it's super importantCrafting an Effective Offer through Direct and Indirect methodsOptimizing Your Lead Generation Campaigns - Key metri...