Episode notes
In this new series on Diary of an African Entrepreneur, Deji Adebusoye breaks down what it really means to be ready for investment.
If you're building a business in Africa and thinking about raising capital — whether debt or equity — the first thing you must get right is your mindset.
In this episode, Deji explores how investors think, what they look for, and why many entrepreneurs fail before they even pitch — not because of bad business ideas, but because they lack the mental framework to manage external capital.
🎯 In this video, you’ll learn:
- Why mindset is more important than money
- The difference between seeking funding and being investment-ready
- What self-due diligence looks like
- How investors assess risk — and h ...
Keywords
investment readiness, how to raise funding, African entrepreneurs, Diary of an African Entrepreneur, SME funding Africa, equity vs debt, investor mindset, business funding Africa, startup advice Africa, SME growth, funding for African startups, how t