Buying A Video Production Company (ft. 77 Productions) | Creatives Grab Coffee 86

In this episode of Creative Grab Coffee, Ant Darvill shares his journey of acquiring 77 Productions during the pandemic, the challenges of transitioning ownership, and the importance of valuing a video production company. He discusses strategies for preparing a business for sale, the significance of client relationships, and the lessons learned from his experience as a business owner. In this conversation, Kyrill, Ant, and Dario discuss the intricacies of managing client relationships in the video production industry. They explore the importance of setting clear boundaries, structuring deals effectively, and maintaining open communication to ensure project success. The discussion also delves into the challenges of working with clients who have unclear goals and the emerging trend of multi-sensory marketing, highlighting the need for brands to cre ...