Creatives Grab Coffee
by Creatives Grab Coffee
Welcome to Creatives Grab Coffee, a podcast on the business of video production. Hosted by Kyrill Lazarov & Dario Nouri https://www.creativesgrabcoffee.com Produced by www.LapseProductions.com
Podcast episodes
Season 4
20 Years of Video Production and Corporate Storytelling | Creatives Grab Coffee 72
In the latest episode of Creatives Grab Coffee, we sit down with Craig from Spider Video, a seasoned video production professional with over 20 years of experience in Halifax, Nova Scotia. Craig shares the journey of building his boutique production company, navigating the evolving landscape of video technology, and the challenges of balancing creativity with the demands of running a business. From early days of mini DV tapes to mastering corporate storytelling, this episode is packed with insights for anyone in the video production industry. Chapters 00:00 Introduction and Background of Spider Video 03:06 Early Days and Evolution of Video Technology 10:19 Memorable Moments on Big Film Sets 14:16 Challenges of Balancing Work and Personal Life 17:39 Corporate Video Production in Halifax 22:04 Data Storage and Archiving Footage 28:30 Building Relationships in the Video Production Industry 34:00 Evolution of Camera and Lighting Equipment 42:53 Buying vs. Renting Equipment 50:39 Managing Multiple Projects and Teams 57:58 Conclusion and Final Thoughts SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/
The Power of Niching Down (ft. Foxal Media) | Creatives Grab Coffee 71
In episode 71 of Creatives Grab Coffee, we sit down with Dave Lisowski from Foxal Media to dive deep into the power of niching down in the video production industry. Dave shares his journey of finding a unique focus within the blue-collar market, and how honing in on a specific niche has allowed him to build a scalable, sustainable business. Whether you’re a video production professional looking to specialize or an entrepreneur aiming to stand out in a crowded market, this conversation is packed with insights on how to create a successful and streamlined business by targeting the right clients. Chapters 00:00 - Introduction to Creatives Grab Coffee 02:18 - Meet Dave Lisowski from Foxal Media 04:30 - The Power of Branded Merchandise in Video Production 08:25 - Challenges and Solutions in Creating Quality Merch 10:56 - Building Client Relationships with Personal Touches 14:25 - Guerrilla Marketing Tactics for Video Production 19:58 - The Value of Good Customer Service 22:02 - Overcoming Client Hesitations and Building Trust 30:32 - Niching Down: Why Foxal Media Focuses on Blue-Collar Businesses 33:18 - Lessons Learned from Targeting the Wrong Market 37:14 - The Ideal Client for a Niche Video Production Business 43:46 - Crafting a Scalable Business Model in Video Production 51:41 - How Niching Down Fuels Passion and Focus 56:20 - Scaling Your Business Without Overhead 01:02:07 - The Future of Foxal Media: Scaling Through Systems 01:06:00 - Scaling Your Business with Freelancers vs. Full-Time Team 01:10:15 - The Pros and Cons of Running a Lean Production Company 01:15:30 - Why Dave Avoids Growing into a Large Production House 01:20:45 - The Benefits of Licensing Systems for Video Production 01:26:30 - Developing a Flexible Business Model for Long-Term Success 01:31:45 - Advice for New Video Production Entrepreneurs 01:36:00 - Closing Thoughts: Niching Down and the Future of Foxal Media SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Mastering Video Production and Marketing (ft. INDIRAP) | Creatives Grab Coffee 70
In episode 70 of Creatives Grab Coffee, we chat with Julian Tillotson, founder and CEO of INDIRAP, a Chicago-based video production company. Julian shares his journey from freelancing to building a company that has delivered over 11,000 videos across 40 industries. We dive into how Indirap has mastered not only the art of video production but also the science of video marketing, offering practical advice on scaling a business, leveraging content, and thriving in today’s competitive digital landscape. Chapters 00:00 Introduction and Background 04:25 The Challenges of Content Creation and Distribution 09:26 The Importance of a Distribution Strategy 14:03 The Value of Video Marketing 27:03 Dealing with Subcontractor Failures 28:58 Transparency and Problem Solving 33:06 Generating Positive Google Reviews 44:06 Balancing Video Production and Marketing Services 46:17 Collaboration Over Competition 51:19 Mastering Cold Emails 53:15 The Importance of Email Sequences and Response Rates 55:42 Educating Potential Customers through Video Content 57:24 LinkedIn as a Platform for Sharing Successes 01:00:19 The Value of Face-to-Face Interactions 01:05:44 Exploring the Chicago Market 01:08:06 Connect with INDIRAP on Social Media SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Transitioning from Generalist to Specialist (Ft. Umault) | Creatives Grab Coffee 69
In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice from someone who's been through it all. Chapters 00:00 Choosing the Right Brand Name 05:27 The Downfall of a Generalist Video Production Company 10:45 The Benefits of Specializing in a Niche 14:48 The Risks of Relying on a Single Whale Client 22:01 Transitioning from Generalist to Specialist 30:41 The Game of Pre-Bill Payments 36:02 The Negative Consequences of Pre-Bill Payments 43:39 Setting Boundaries and Saying No to Bad Clients 57:06 Working with a Spouse in the Business 59:41 Finding the Right Clients: Trusting Your Gut Instincts 01:03:30 Balancing Creative and Operational Responsibilities 01:08:03 Effective Budget Management in Video Production SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/
Navigating the Video Production Landscape (ft. Leveler Media) | Creatives Grab Coffee 68
In the latest episode of Creatives Grab Coffee, we sit down with Patrick Blake from Leveler Media, a Philadelphia-based video production company known for its innovative approach and successful projects. Patrick shares his journey from freelancing in product photography to co-founding Leveler Media and navigating the evolving landscape of video production. With insights on industry shifts, the challenges of maintaining client relationships, and the nuances of running a creative business, this episode is packed with valuable lessons for both aspiring and seasoned video production professionals. Tune in to hear Patrick’s story and gain a deeper understanding of the business side of creativity. Chapters 00:00 Introduction and Background 02:56 The Accessibility and Rise of Video Production 06:08 Challenges of Being a One-Man Band 08:26 Navigating Budget Constraints and Client Expectations 11:15 Building Long-Term Relationships with Clients 21:14 Client Turnover and Adapting to Changing Circumstances 26:21 Navigating Budget Constraints 28:46 The Challenges of Editing 30:37 The Importance of the Right Music Track 36:01 Strategies for Effective Pitching 41:23 Building Trust Through Successful Examples 44:46 Researching Competitors for Tailored Pitches 47:39 Challenges and Rewards of the Video Production Industry 48:03 The Impact of the Pandemic on the Video Production Business 49:00 The Unpredictability of the Video Production Industry 49:38 The Excitement of Not Knowing What the Next Project Will Be 50:06 Securing Funding During the Pandemic 52:15 Tech Regrets and Email Security SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/