In this episode of Challenging Sales I sit down with Ana María Martínez Franklin, CEO of Kaudal, to explore why every founder needs a clear belief or flag to talk about, and how that belief can become your biggest asset in B2B sales.

We talk about belief and comfort in sales. Ana María explains why the only way to feel truly comfortable selling is to believe your offer is meaningful and needed. She shares how that belief guided her at Procter and Gamble, at Laboratoria, and now at Kaudal, even when she still feels uncomfortable in some sales situations.

We go into visibility and personal brand for founders. What it means to pick a flag. How to talk about that belief on LinkedIn, on stage and in the press without sounding salesy. Ana María shares real examples of how showing up in public around one clear idea led to inbound meetings mo ...