Episode notes
Do you remember the ALS ice bucket challenge of 2014? To promote awareness and raise money for ALS (that is, amyotrophic lateral sclerosis, which is also called Lou Gehrig’s disease), millions of people took to social media and posted videos of themselves getting buckets of ice water dumped on them. Celebrities, politicians and athletes took part. People made more and more elaborate videos documenting the challenge—many of which went viral. And the whole thing raised over $220 million for ALS research. Here’s the thing, though: even though many, many people took part in the ice bucket challenge, only a fraction actually donated to the cause. It seems that the majority were more interested in being _seen_ to be doing good, and thus being thought of as a good person, than actually doing good. We call this kind of behaviour “virtue signalling”, a way ... ... Read moreKeywords
virtue