In the early days of the mobile web, when Harley Miller decided he wanted to focus on consumer businesses—after many investors felt they’d been burned by brands that failed—he faced criticism. Then he made a whole lot of money with companies like Delivery Hero, HelloFresh, and The Farmer’s Dog, just to name a few.

Some look at the millions of customer transactions it would take before a consumer brand could produce the kind of returns that would justify venture capital funding as too risky and too much of a long shot. But what Harley sees in all those numbers is data, which, if studied, can make a company’s growth potential clear.

He explained his approach to Camber Creek General Partner Jeffrey Berman and Head of Platform Lionel Foster.

1:45 Harley’s first business: Camp Harley Baseball

6:35