Shared values build a foundation for organizational trust by establishing a bond of perceived similarity in intentions and morality that shapes how an organization's actions are interpreted.

1. The Definition of Trust as Value Similarity Fundamentally, trust is defined in these texts as the willingness to make oneself vulnerable to another based on a judgment of value similarity,,.

• Morality over Performance: Trust is rooted in "morality-relevant information" (values, intentions, benevolence, integrity) rather than "performance-relevant information" (skills, competence, track record),.
• Agency: Shared values indicate that the other party is an "agent" who thinks and intends as you do, whereas performance data simply treats the other party as an "object" or ...