Episode notes
Free referral services in the industry really aren’t free. My guest Steve Kuker is a veteran placement expert who exposes exactly how they work. These are at best a conflict of interest and Steve is pushing for our federal regulators to act because, as an example, in real estate you must disclose how much commission the realtor makes on the transaction… why isn’t there the same requirement for the free referral services for your aging parent or family member?
Steve's company, Senior Care Consulting calls itself “A Placement Service With Integrity" and does not accept referral kickbacks. But he explains all the FREE services do. "I was recently mistakenly offered $6,750 as a kickback from an assisted living community… tangible proof of how much these “free” referral services ...
Keywords
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