Launching an Effective Win-Loss Program with Valerie Bonaldo of Seismic

Blindspots with Host Ryan Sorley by The Compete Network by Klue

Episode notes

In this episode, Valerie Bonaldo of Seismic joins Blindspots to talk about the step-by-step process of launching a new win/loss program. In our conversations, Valerie shared some really specific information about:

  • How to get (and keep) stakeholder buy-in
  • Her unique tool for getting everyone on the same page from day one
  • The importance of asking the right questions in the right way
  • Her approach to defining program focus and doing efficient outreach
  • How she uses customization to make sharing win/loss finds more effective
  • The importance of focusing on wins

Listen now and stay tuned for more practical lessons from this brilliant guest!