Episode notes
In this episode of Blindspots, Mike Dupuy, Product Marketing Manager at Atlassian, talks about how Atlassian uses win-loss to successfully move into the enterprise space by enabling sellers to meet enterprise buyers where they are to provide more comprehensive and integrated solutions.
Mike also chats about a key building block for a successful win-loss program, how Atlassian's win-loss program began with sales in mind but has found many valuable applications across the organization, and how Atlassian approaches sharing win-loss insights internally.