Episode notes
Carol Meyers, board chair of Crunchr and Go-to-Market advisor, joins Ryan to talk about her experiences with Win-Loss analysis over her accomplished career. They touch on how to use Win-Loss data to inform when you have a real competitor, how to present Win-Loss at a board meeting and how AI will affect the business landscape for Sales and Marketing.
Key Moments
00:01 - Introduction
00:59 - The importance of Win-Loss analysis
04:35 - Win-Loss programs vs. Win-Loss projects
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