Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

On Monday’s show, I was joined by Dan Kelsall. Dan is a freelance marketing and advertising creative. He founded and exited an agency called Offended, and has worked with brands such as Ladbrokes, Coral, and KFC. Now, he helps small businesses grow brands from scratch and gets their name at the forefront of their target audience’s mind.

Dan’s built a brilliant personal brand on LinkedIn through his witty and unfiltered humour. We chatted about how he built his brand and why he thinks people need to do things differently to stand out. Dan also shared marketing tips for start-ups and explained how to create your marketing strategy.

Thes ...