John P. East Jr. is a Critical Care Flight Paramedic and the Co-Founder and Chief of Staff of The Incomologists, a firm focused on protecting the income and families of clinicians, EMS, and fire service professionals. Raised in Homestead, Florida, by a nurse and a firefighter/boat mechanic, John’s childhood was steeped in adventure - exploring the Florida Everglades, fishing, surfing, and life outdoors. Experiences that shaped his work ethic and perspective.

John has served in EMS since 2010, with experience spanning Paramedic in rescue units and ER roles, quality assurance, flight medicine, and clinical leadership. Over time, he’s seen firsthand the cumulative effects of shift work, trauma exposure, poor sleep, and chronic stress on those who serve. These experiences reshaped his understanding of leadership and purpose beyond the bedside.