What will AI actually change for marketers this year? Paul and Martin share their predictions for 2026 — from agentic Chrome to buying products without ever seeing them.

Welcome to the first episode of 2026. Paul and Martin deliver their annual predictions, covering everything from Google's inevitable agentic browser launch to the rise of in-chat purchasing, advertising inside AI conversations, and whether agency headcount will survive the year. This episode cuts through the hype to focus on what marketers should genuinely prepare for — and what they can safely ignore.

Key Takeaways

• Agentic browsers are coming: Google will likely launch a Gemini-powered agentic Chrome experience in 2026, following Perplexity's Comet and Claude for Chrome. Marketers who learn to brief browser agents now will unlock  ...