Every business owner I've met has the same story. They started something because they're good at it. Then they Googled "how to market my business" and fell into a hole they haven't climbed out of yet.

It's not that the advice is bad. It's that there's too much of it, and all of it sounds urgent. So you try to do everything, and you end up doing all of it poorly. Meanwhile the thing that would actually move your business forward is sitting underneath the noise, waiting for you to slow down long enough to notice it.

In this episode, I talk about what actually matters when you're going from zero to one. Why picking one or two channels beats spreading yourself across everything. Why being yourself saves more time than building some corporate alter ego. I get into the only number that matters in your reports and a concept I t ...