Episode notes
For the first time in 25 years, Google is rewriting the rules of the internet. 🌐 Businesses must now adapt to two parallel AI revolutions—Google's new AI Mode and the rise of AI search engines—to survive and thrive.
We’ll talk about:
- A complete guide to the two massive AI revolutions changing online search and how to win on both fronts.
- The shift from "Keywords" to "Conversations": how Google's AI will target ads based on the deep context of a user's entire chat history.
- The rise of GEO (Generative Engine Optimization)—why the new SEO is about getting your brand mentioned in the high-ranking articles that AIs use as sources.
- The "Digital PR" playbook: how to use AI SEO tracking tools to identify the most referenced URLs for your niche and get your brand placed there. ...
Keywords
ChatGPTAI researchAI StrategyAI MarketingGoogle AI Mode