When you’re building a business, the most expensive problems are often the ones you never saw coming. In this episode, Business Mistake Prevention Specialist William Holsten shares how a carnival game side hustle turned into a patented product, a $2M revenue run… and a painful $2.3M lesson. From broken dunk-tank alternatives to distraction, fatigue, and burnout, William shows entrepreneurs how to spot their personal risk patterns—and “uh-oh proof” their business before costly mistakes derail success.

In this conversation, William Holsten walks through his 38-year career in corporate marketing and innovation—and the family side business that taught him the high cost of preventable mistakes. He shares the story of inventing Pitch Burst, a “drought-proof dunk tank” that took off quickly but  ...