Episode 2: Building a Brand-Driven Pricing Strategy

In this second episode of Accelerated HVAC Success with guest Mike Robinson, owner of Smith Plumbing and Heating, Mike dives into the heart of his pricing philosophy and strategy. He explains that before any discussion of numbers, contractors must first define and build their brand—because your pricing should reflect who you are and the experience you deliver. While there are countless pricing strategies, consultants, and formulas out there, Mike emphasizes that the key question is simple: does your pricing match your brand?

Mike shares how his team analyzes market trends and tracks gross dollars per crew day and labor hour to stay aligned with both profitability and value. He also breaks down how to truly understand operating expenses, identifies common areas where contractors overspend, and offers practical ways to cont ...