Episode 6 - Lipstick, Likes, and the Power of a Great Social Media Caption with Marci Robin

From Allure to Glamour and Good Housekeeping, journalist Marci Robin has shaped the way we talk about beauty for over two decades. In this episode, Kassie and Marci dive into the evolution of beauty media—from print spreads to TikTok trends—and why the perfect caption can sometimes matter more than the perfect product.

They explore how social media reshaped the industry, what makes a trend truly stick online, and why authenticity beats algorithms every time. Marci also dishes on memorable celebrity interviews, how brands can stand out in a crowded feed, and what she wishes influencers would stop doing altogether.

If you’ve ever wondered what it takes to create content that actually connects—whether you’re a brand, a creator, or just obsessed with beauty—this episode is your backstag ...