You Herd It Here

by Kassie Meiler

Season 1

Episode 61 - Your Career Needs Your Voice: Why LinkedIn Is Cracking Down on “AI Slop”

LinkedIn has an AI slop problem. 👀 In Episode 61 of You Herd It Here, Kassie and Sofia break down why generic AI-generated professional content is losing its impact, what actually makes content stand out, and why your experience, personality, and perspective matter more than ever. Plus, as Sofia prepares for graduate school in interior design, we talk about building a digital resume, documenting a career transition, and using social media to bring your experience into your next chapter. And yes, it’s Sofia’s final episode as co-host. 🥹🐐

S1 · E61

Sep 30, 2026

18:49

Episode 60 - Your Feed, Your Mindset: How Social Media Shapes the Way We See Ourselves & Success

Is your social media feed inspiring you...or quietly making you feel like you’re behind? 👀📱 In Episode 60 of You Herd It Here, Kassie sits down with mindset coach and Peach Gorilla co-owner Sinandra Kaplan to explore how social media shapes the way we think about success, business, comparison, and ourselves. From comparing your business to competitors to setting boundaries when logging off isn’t an option, they discuss how to become more intentional about not only what you post, but what you consume. Because maybe your social media strategy shouldn’t only be about what you put out. It should also include what you take in. Connect with Sinandra: 🎥 YouTube: Peach Gorilla 🌐 PeachGorilla.com 📱 Instagram: @sinandrakbrumm

S1 · E60

Sep 23, 2026

28:58

Episode 59 - When Brands Put Their Foot in Their Mouth - 3 Social Media Crises We Need to Talk About

What happens when the brand response becomes a bigger problem than the original controversy? 👀 In Episode 59 of You Herd It Here, Kassie and Sofia are breaking down three recent social media crises involving very different businesses: Lovesac, Good Good Golf + Callaway, and a small Florida bakery called Homemade Haven. First, they unpack how Lovesac's response to comedian Deric Cahill's viral couch assembly videos turned a funny customer experience into backlash against the brand. Then, they look at the controversial Good Good Golf + Callaway campaign and ask the question every marketer was probably thinking: How did this make it through the approval process? Finally, they break down how a misunderstanding over a $4 cake pop turned into a reputation problem for Homemade Haven after the business took the dispute to social media and continued responding after the customer tried to make things right. Along the way, Kassie and Sofia discuss crisis communication, rage bait, approval processes, influencer partnerships, emotional responses from business owners, when brands should apologize, and when the best social media strategy might simply be knowing when not to post. Because as Kassie puts it: “The original mistake doesn't always create the crisis. Sometimes the response creates the crisis.” 🎧 Subscribe and follow @youherditherepodcast for more conversations around social media, marketing, branding, and business.

S1 · E59

Sep 16, 2026

21:02

Episode 58 - Marketing Lessons We Learned This Summer

What actually worked in marketing this summer? 👀 In Episode 58 of You Herd It Here, Kassie sits down with co-host Sofia and GOAT Social Media summer interns Hailey and Melissa for a marketing roundtable covering the biggest lessons they learned from Summer 2026. From AI and evolving algorithms to brand voice, consistency, searchable content, authenticity, and preparing for Q4, the team shares what worked, what they’re leaving behind, and what businesses should focus on next. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, and entrepreneurship.

S1 · E58

Sep 9, 2026

23:29

Episode 57 - The Influencer Recession: Why Creators Are Turning to Rage Bait

Are we entering an influencer recession? In Episode 57 of You Herd It Here, Kassie and Sofia break down why creators are under more pressure to perform, how some influencers are intentionally using rage bait to boost engagement, and why brands need to look beyond likes, comments, and follower counts when choosing partnerships. Because attention can get you noticed, but authenticity creates lasting impact. Subscribe and follow @youherditherepodcast for more conversations around social media, influencer marketing, branding, and digital marketing. If this episode made you rethink what “good engagement” really means, share it with a marketer, creator, or business owner.

S1 · E57

Sep 2, 2026

18:02

Episode 56 - Your Digital Resume Is Already Being Written: Why Sharing Your Work Creates More Opportunities

Your next opportunity might come from someone who already knows your work before you ever meet. In Episode 56 of You Herd It Here, Kassie sits down with music director, sound designer, educator, and Florida Atlantic University Adjunct Faculty member Erin to talk about the digital resume we’re all building online. From theatre and entertainment to business and beyond, they discuss why sharing your work matters, how relationships create opportunities, and how to build an online presence without feeling like an influencer. Subscribe and follow @youherditherepodcast for more conversations around social media, personal branding, marketing, and entrepreneurship. If this episode resonated with you, share it with someone who’s ready to be more intentional about the story they’re telling online.

S1 · E56

Aug 26, 2026

31:10

Episode 55 - The AI Rule Every Social Media Manager Should Know: The 30% Rule for Better Content

Are marketers relying too much on AI? In Episode 55 of You Herd It Here, Kassie and Sofia break down the 30% Rule, the idea that AI should assist your creative process without becoming the creative process. They share how GOAT Social Media actually uses AI, where human expertise still matters most, why so much content is starting to sound the same, and what marketers should know about “Made with AI” labels. The biggest takeaway? AI should make you more efficient, not less original. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, AI, and entrepreneurship. If this episode resonated with you, share it with a marketer who might be letting AI do a little too much of the work.

S1 · E55

Aug 19, 2026

18:20

Episode 54 - Why Everyone Wants a Podcast (And Who Actually Needs One)

It seems like everyone has a podcast, but does everyone actually need one? This week, Kassie sits down with Andy King, Director of Podcasts at Buchwald and former SiriusXM sports podcast executive, to talk about why brands and creators are investing in long-form content, what separates podcasts that grow from those that disappear, and why consistency matters more than having the perfect studio. From building a loyal audience to making your content discoverable and knowing when a podcast actually makes sense for your brand, this episode breaks down what it really takes to create content people want to come back for. Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, and entrepreneurship. ➡️ Connect with Andy: https://www.linkedin.com/in/andy-king-8464b45/ If this episode resonated with you, share it with someone who's thinking about starting a podcast or looking for new ways to grow their brand.

S1 · E54

Aug 12, 2026

26:22

Episode 53 - When Everyone Looks the Same: How Social Media Changed Beauty

Back in 2019, The New Yorker introduced the idea of "Instagram Face." Today, headlines are talking about "Slop Face" and questioning whether social media has made everyone look the same. In this episode, Kassie and Sofia discuss how algorithms, filters, influencers, and trend culture have reshaped beauty standards, why brands are falling into the same trap, and why authenticity may be the biggest competitive advantage in today's digital world.

S1 · E53

Aug 5, 2026

22:37

Episode 52 - Marketing vs. Reality: Is Your Business Ready for the Leads You're Generating?

Marketing can generate awareness, leads, and sales, but what happens after someone says "yes?" In this episode of You Herd It Here, Kassie sits down with Emily Spahn to discuss why business growth requires more than great marketing. From risk management and operations to customer experience and communication, they explore what it really takes to scale successfully without sacrificing your reputation. Whether you're a business owner, marketer, or leader preparing for growth, this conversation is a reminder that generating more leads is only half the battle. Delivering on your promises is what builds lasting success. Connect with Emily: https://www.linkedin.com/in/emilyspahn/

S1 · E52

Jul 29, 2026

18:21

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