Are marketers relying too much on AI?

In Episode 55 of You Herd It Here, Kassie and Sofia break down the 30% Rule, the idea that AI should assist your creative process without becoming the creative process. They share how GOAT Social Media actually uses AI, where human expertise still matters most, why so much content is starting to sound the same, and what marketers should know about “Made with AI” labels.

The biggest takeaway? AI should make you more efficient, not less original.

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If this episode resonated with you, share it with a marketer who might be letting AI do a little too much of the work.