What happens when we put dignity at the heart of work? With Antionette Daniel

Leadership doesn’t always begin in a boardroom. For Antoinette Daniel, founder of Just Helpers, it began with a belief that everyone, no matter their job title, deserves dignity, fair pay, and justice.

A former PE teacher turned anti-trafficking campaigner, Antoinette never planned to start a cleaning company. But when she picked up cleaning to make ends meet, she saw an industry rife with exploitation and an opportunity to build something better.

Over the last 13 years, Just Helpers has grown into an award-winning ethical cleaning agency, proving that b ...