S2E6: What does the Gen Z worker really want? With Holly Hobbs

In this episode of Work’s Weird Now, we sit down with Holly Hobbs, founder and CEO of Apprentivia, who shares her inspiring journey from facing over 30 job rejections to leading a youth employment movement. Holly dismantles the myths around apprenticeships, offers powerful insights into what Gen Z really wants from the workplace, and unpacks how employers can better connect with young talent in a post-AI world.

We dive into mentorship, mindset, self-belief, and the role of TikTok in shaping today’s early career paths. Whether you're an employer, educator, or Gen Z job seeker, this episode offers practical tips and a whole lot of perspective.

Topics covered: Apprenticeships • Gen Z in the workplace • Career mindset • AI & education • Youth employment • Employer branding • Social media strategy • Mental health at work