Why the Pharmaceutical Industry Needs to Think Like Quentin Tarantino

Hardcore Zen di John G. Singer

Note sull'episodio

Uses Quentin Tarantino's filmmaking style as a metaphor to illustrate how the pharmaceutical industry needs to move away from outdated, formulaic strategies and embrace a more creative, character-driven approach. When it comes to commercial model innovation, drug companies must rethink their storytelling by creating unique, original narratives.

Parole chiave
disruption imagination